5/3/08

VeriChip Pumps Up The Volume

VeriChip Markets Its Implantable RFID Tags and Services Direct to Consumers:source

"The company has launched a three-month advertising campaign for its newly rebranded Health Link system, and hopes to convince 1,000 South Floridians to get injected with rice-grain-sized transponders linked to health records."

"April 28, 2008—VeriChip has launched a direct-to-consumer initiative known as Health Link, making its RFID system—previously branded as VeriMed—available to customers in South Florida's tri-county area. For $149, a consumer can have a passive 134 kHz RFID chip, compliant with the ISO 11784 and 11785 standards, implanted in his or her arm, with the transponder's unique 16-digit ID number linked to a database containing that individual's medical records and, if they so choose, a living will. VeriChip is partnering with hearing care provider HearUSA to make the chips available."
"According to Scott Silverman, CEO and chairman of VeriChip, the company changed the name of its system from VeriMed to Health Link because the new moniker is expected to have a wider appeal for consumers."
"Thus far, about 900 hospitals on the East Coast have agreed to participate in the VeriChip system. These hospitals have received RFID interrogators that can be used to read a patient's embedded VeriChip RFID transponder to automatically access that person's medical records."
"After three months, if the campaign is successful, VeriChip plans to expand the Health Link system to other regions of the country, most likely beginning in northern New Jersey, where a relatively large percentage of hospitals participate in the VeriMed system."
""Assuming we reach our goal of 1,000, we are prepared to expand," Silverman says, noting that HearUSA has locations throughout the country. "There are lots of companies we could work with.""
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re: "we are prepared to expand"
The 'chip'. It's got a new name and a new marketing program and 900 hospitals on board on the East Coast alone. Today it's voluntary..what about tomorrow?
You'll notice that the chips have what are called ISO numbers. These are the "International Standards Organization" numbers that assure global compatibility. In other words, the system is globalized. Every country in the world is to use the same "standardized system" and is to be linked to a single database. The "Health Link System" they are calling it.
Global citizenship and ISO identification is the end goal of the global-management implementation teams. Two steps forward, one step back sometimes...but the 'beast' is continually "expanding", continually moving forward....on the road to nowhere! stay tuned...
see also post below or: baby dna law

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