Pepsi "Next" Replaces Sugar With Mystery Sweetner - It's A Secret

Reposted from 3-18-13 - the commercial is still showing
Pepsi Next - 60% Less Sugar - But What Is In it? - It's a Secret

So what exactly is this magic ingredient of Pepsi that will be appearing in a new version, and how is it made? Unfortunately, those questions are hard to answer. Senomyx... refers to them only as 'enhancers' or 'ingredients'... The products work by triggering receptors on the tongue and tricking your taste buds into sensing sweetness — or saltiness or coolness, in the case of the company's other programs...

So are Senomyx's covert ingredients safe? That, too, is anyone's guess... many of its enhancers have 'been granted' GRAS (Generally Recognized As Safe) status, but all that means is that the company did its own assessment and then concluded everything was fine. We don't know whether Senomyx did any testing since the company isn't required to submit anything to the FDA.

There's no reason to think that Senomyx's products will cause harm, but until or unless Pepsi decides to share details about how exactly it's achieving a 60 percent reduction in sugar while keeping the taste the same, customers will be drinking their 'scientifically advantaged' sodas completely in the dark.”

The lack of labeling requirements is particularly troublesome and will probably become an issue in the future. Since these compounds (whatever they are) are used in such minute quantities, they don’t have to be listed on the label. They’ll simply fall under the generic category of artificial and/or natural flavors.
Excerpted from: What are these genetically modified ingredients and are they safe? - mercola.com
Compare: Unlabeled Poison In Your Food? "Neotame" From Monsanto 2-9-12 "The U.S. Food and Drug Administration (FDA) has declared that one of Monsanto's latest creations, a synthetic sweetener chemical known as neotame, does not have to be labeled in food products, including even in organic food products...So just like with aspartame, the FDA has once again approved for use a dangerous sweetener chemical that metabolizes into formaldehyde when consumed. Except this time, the chemical contains added 3-dimethylbutyl, which the U.S. Environmental Protection Agency (EPA) has listed as one of the most hazardous known chemicals, and it does not have to be labeled on any of the products to which it is added..."Neotame has similar structure to aspartame -- except that, from it's structure, appears to be even more toxic than aspartame," writes HolisticMed.com on its page about neotame...Even Organic products, which are supposed to be unadultered with chemicals, are not required to state when Neotame is inside...The reach of Neotame is likely to be extensive. They're planning to replace other artificial sweeteners with it. [see post]

Something is very very wrong when the would-be global overlords are using every possible resource to demonize a God-given natural product like sugar and then forcing unidentified laboratory-created concoctions on the public as replacements. Even to the point of legislating against sugar, as in NY, where despite the recent overturning of their soda ban, have vowed to now force the issue through the court [link]. Definitely something very wrong. Pass the Pepsi? - no thanks. fyi
Psalms 37:12 'The wicked plotteth against the just, and gnasheth upon him with his teeth'


Mark said...

Regarding Senomyx, whenever you see 'xy'or 'yx' in something, I suspect it is a reference to chromozones. Expect this crap to be genetic altering in some fashion.

tom m. said...

A gender bender 'myx' perhaps

good tip, Mark

Lynn said...

Mark is right; it does involve the use of chromosomes. And I wouldn't be at all surprised if a gender-bender effect was one of the resulting side effects. Some will try to argue that, by now, this many years down the line from the early 1970s and the original aborted fetal cells which helped propel us here from there, that this ingredient can no longer be said to be directly connected to said fetal cells. They'll argue it's a moot point and try instead to move us toward a celebration of "scientific advances"...

I remember stumbling upon the subject of Senomyx and studying the company's website some time back. I was deeply disturbed and sobered by what I discovered.

The science behind the company was disturbing THEN; but it's even more disturbing now - as - with greater and greater frequency, food and beverage packaging is sporting those words "natural flavors" on their labels, where no such thing was EVER needed before - or would ever even BE needed! I'm finding it EVERYWHERE, on/in practically EVERYTHING... In fact, it's becoming impossible to find anything that has not already added this "ingredient" to its labeling. And I shop as close to nature as I can. I've considered the very real possibility I may soon have to abandon a number of once-fine foods in order to avoid consuming this unthinkable constituent and supporting the science behind it. It's as if we're being force-fed human byproducts in a fashion not-too-far-removed from cannibalism. And I know there's a body of people behind this that is deriving some sick pleasure from this clever and macabre turn of play...

The following is an excerpt from http://en.wikipedia.org/wiki/Senomyx (but I believe I originally discovered this information on Senomyx's website:

//Senomyx develops patented flavor enhancers by using "proprietary taste receptor-based assay systems." These receptors have been previously expressed in HEK293 cells.[1] HEK stands for human embryonic kidney cells. These cells originally came from a healthy, electively aborted human fetus in the early 1970s.[2][footnote 2 derives from: Vaccines and Related Biological Products Advisory Committee Meeting, p. 81, Center for Biologics Evaluation and Research, May 16, 2001.]//

We're WAY down the garden path now. I expect it to become more and more difficult to find food and beverages - even the healthiest and most natural - absent of this wickedness.